Introduction: (Bored to read the full blog? Press the below button to listen.)
In this article you will be able know how to SEO optimize your website which improves your website performance. What are the necessary actions to SEO optimize your website?
1. Use Relevant Terms for your content by keyword research:
Keywords play an vital role in SEO. A keyword is the text which people search in the search engines. To reach the audience on a specific topic, we should align the content with the keywords. The keywords can be a short keyword or a long keyword.
For example, if you are creating any content based on the “Digital Marketing”, then the long keyword that can be “How to do digital marketing?” and short keyword can “Digital Marketing”.
Also when considering the keyword research, we have to select keywords based on search volume and rank difficulty. Search Volume is how often people search for this keyword in the search engines. If this search volume is higher it means more people are interested on this topic. Rank difficulty is how difficult it will be for your blog to get ranked in the search engines if you pick that specific keyword.
So using both long and short keywords together in the blog will be optimum.
Please visit this page Keyword_Research_Tools to get the list of keyword research tools.
2) Use Keywords throughout your page to SEO optimize:
The keyword that you have chosen should be in the below places of your blog.
- Title of the post
- The URL
- The first paragraph of the post
- The last paragraph of the post
- In the content of the post
- The tags of images
When using the keyword in the content, it should not affect the flow of the content, but avoid “keyword stuffing“. We have discussed about “keyword stuffing” as the 4th point in this article.
3) Quality of the content should be good:
Quality of the content decided based on covering your topic in full and not leaving out information that might be important, writing the content clearly. It’s also essential that you give an overview of the desired topic to your audience along with covering important topics.
Ranking of the article is also based on the word count and the depth of the keyword.
4) Avoid Keyword Stuffing:
Putting the keyword on all the places that are irrelevant and jamming the content of blog is called keyword stuffing. Beginner bloggers tend to do this mistake thinking that putting the keywords all over the blog even in the irrelevant places may increase the keyword density. Even if your blog is ranked in the search engines, audience might not be interested in your content if you stuff the keywords in irrelevant places of the blog.
5) Image Optimization:
Images helps to visualize your content and understandable to readers. They are useful to insist the search engine algorithm, that the images placed in this blog is relevant to the search topic. Placing the image in the blog with proper “Image Description” and “Image Size” helps to crawl your website and index in the search engine results. “Image Description” is nothing but the “ALT-TEXT” that appears in your image settings.
“Image Size” plays a major in website speed which is also an important factor in SEO. Placing big size images will reduce the speed of the website which is also affects the interest of the visitor. Hence to reduce the image size, best image compression tools are available which will adjust the image size.
6) Page Speed:
In this fast moving world, people wants to get the information about a topic in fraction of seconds. If your page takes too long to load, people lose interest in your website and moves out. This results in a higher bounce rate. Bouncing rate is a critical factor for indexing as algorithm monitors the visitors spend time on your website.
7) Optimize Permalinks:
When you access a page, it routes to URL which is called “Permalinks”. By providing clear and meaningful words on the URL, SERP algorithm understands the desired keyword in the “Permalinks” and indexes the blog. “Permalinks” should not be too long and also it should clearly tell the readers about your page and also to crawl your website for indexing.
8) Link Your Existing Content:
Linking related content on your blog is a best practice to help your visitors navigate to other pages on your site. If the current post has another page which has related information about your current post topic then hyperlink your contents to other posts and pages on your website. This retains your visitors on your website for longer duration as they navigate between your blogs. This helps in SEO which improves the indexing capability of your website.
9) Creating Responsive Website:
The design, structure and responsiveness of your website also is a key to retain your visitors. For an example, We have many search engines to find the information. But majority of the people access “Google” for their searches, because people likes the design, structure and responsiveness of “Google” than any other search engines.
10) Compatibility to devices:
Nowadays people around the world who uses smart devices like mobile phones, tabs, etc. are increased. So optimization of the website for smart devices is required for high visitor retention rate. If not optimized for smart devices then the bounce rate will be high and you tend to lose who access the website through smart devices.
Some of the issues that users experience in the websites that is not optimized for smart devices are text formatting problems, buttons and scroll bars not responding for the user activity.
By following the techniques mentioned in this you can SEO Optimize your website which in turn improves your website performance.