benefits of seo

What are the benefits of SEO?

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Introduction: (Bored to read the full blog? Use the below button)

In this article you will be able to understand what are the benefits of SEO and what you can achieve by optimizing your website with SEO process.

benefits of seo
SEO Benefits

Benefits Of SEO:

1) SEO is the important source of traffic:

SEO allows you to target a specific audience for a search and drive high-quality traffic to your website. Google is the most used search engine across the globe.

The top organic search results receive 75% of all traffic. With the help SEO, you can efficiently reach out to people who are seeking what you have to offer.

2) Generates More Leads:

We have different marketing strategies like social media marketing, email marketing, Content marketing, etc. SEO has the capability to generate more leads than any other marketing strategies.

3) SEO Optimizes User Experience:

In Google ranking factor, User experience is a very important factor component of SEO. If your website listed in the top results in search engine page results, the user most likely to click and visit your website. If your website has poor user experience like incompatibility, the user will leave the website and tends to move to other websites. High bounce rates will lead to lower rankings in google as google thinks that the web page is not valuable to the user.

4) You don’t need to pay for ads in SEO:

Google’s organic rankings are completely based on the algorithm results for a given search.

Researching and writing high-quality content requires an investment either in the form of time if you, yourself planning to create a content or in the form of money if you hire a digital marketing agency to create the content for you. Once the content is created and published the attractive point is that the search results are entirely free of cost.

To get deeper, let us consider the cost per click of the topic that you are planning to promote your content is $1. Hence to get 50 clicks for your website you need to pay around $50 for the ads.

By doing SEO, you can avoid paying this amount and earn traffic to your site with no ongoing costs.

5) Supports Content Marketing:

Both content and SEO work together to give a high performing website. By creating useful content for visitors, including text, images and videos, your site will rank better in search results. Ensure that the content is high quality and optimized for keywords you want to rank.

6) Stay Before Your Competitors:

Let us consider with an example. We have 2 business competitors who are selling same product with the same price. Both have a website. One business owner SEO optimized his website whereas the other business owner website is not SEO optimized. The 1st owner website will be listed in the search engine results page which in-turn produces high leads. The 2nd website will is not visible anyone.

7) Increases the trust in the people:

Pay Per Click advertisements appear above organic search results, but majority of the people prefer to click on organic results. From this we can understand that people trust google algorithms than the paid advertisements.

If your website rank organically, it gets people trust. Through this you will get more traffic and attain the benefits of SEO.

8) Enables Long-Term Marketing:

Implementing SEO strategy such as content creation, on-page optimization and mastering Google’s algorithm often delivers significant business impact with the first year, SEO efforts will compound over time, leading to increased results for several years.

9) Paid Ads Aren’t Necessary For SEO:

Small business just starting will have financial limits and cannot afford for paid advertising. SEO requires only a one time investment and can deliver long term results.

10) Build relationships with other websites:

Link building will increase the number of high quality links leading to a particular website to and improves visibility. The search engines use these links to crawl the web and ranks your website in the top few results. A search engine crawls the external website and as your website refers this hyperlink, your website will also receives search engine crawls.

11) SEO focuses the Entire Marketing Funnel:

SEO strategy major advantages is that it focuses on developing content marketing strategies to complement each stage of the marketing process. Including customized content strategies to the top or the center of the funnel is a strong SEO strategy that offers trust, loyalty, increases lead generation and traffic to the website.

12) Improves local marketing efforts:

SEO benefits Local business that depends on offline transactions. As many people has smartphone, local search for a business rises day by day. As the search is performed digitally even for a local store having an SEO optimized website will help.

Conclusion:

Before starting to work on your sites SEO thinking on the above aspects and getting expert help will be a smart option, to increase the website traffic and to grow your business fast. 

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