What is Digital marketing & its basics

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Introduction: (Bored to read the full blog? Press the below button to listen to the content.)

What is digital marketing? In this blog on for beginners, I’ll break it down pieces to understand the basic concepts to the fullest. 

I try to cover each and every strategy will be covered individually with its tools in a series such that you can try to implement the strategies on your business to lead it to a great success.

what is digital marketing

Radio is the first public communication of wireless signals and this is mode of digital marketing since 1896.

Advertising through channels like websites, social media, email, search engine and mobile apps is digital or internet marketing. Digital marketing is different from Tradition Marketing as it is performed through digital channels.

Business companies influence digital channels to recommend goods, services, creates brand awareness and product awareness. Text messages and multimedia texts advertisement is one of the mode of digital marketing.

Why digital Marketing?

Digital marketing advertises and helps you to reach a larger group, target the audience who will mostly like to buy the product or service. Nowadays consumers decide to buy a product based on the research that they perform online. If consumers like the product they recommend it to their friends which is again in digital mode. Digital content is common nowadays that consumers now expect and rely on it as a way to learn about brands. It utilizes digital channels to connect with customers where they spend much of their time: online. This is cost-effective advertisers measures success on a daily basis.

How Digital Marketing?

Digital marketing will be performed through both online and offline mode. This section will give you an overview of the strategies.

Offline Marketing and tracking its performance online:

Offline Marketing is placing ads in print magazines or newspapers, brochures or pamphlets, commercial ads on TV, channels, exhibit at conferences, have a billboard on the side of the road, or utilize vehicle wraps. Though the mode of advertisement is offline, digital methods can be used to track the performance of the ads using the below strategies.

  1. Customized Landing Pages
  2. URL Shortening
  3. Domains Redirect
  4. Discount Codes

Online Marketing:

In Online marketing both advertising and tracking using digital channels. Below are some of the strategies.


  1. Content Marketing
  2. Social Media Marketing
  3. Email Marketing
  4. Search Engine Marketing (SEM)
  5. Pay Per Click (PPC)
  6. Affiliate Marketing
  7. Instant Messaging Marketing
  8. Search Engine Optimization (SEO)
  9. Native Advertising
  10. Marketing Automation
  11. Sponsored Content


We can forecast a continuous increase in the variety of digital devices available to consumers. Every marketer or advertiser should master digital marketing because it will be helpful to utilize the opportunities on web to the fullest.

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