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In this article you will be able to get the understand what is SEO and why SEO process required for an effective high performing website.
Nowadays people seeks the help of search engines to get details about shopping, services locating an address, looking for educational courses, details about a particular topic, etc.
If you are your company sells some products or you are a content creator with blogs, potential clients are most likely looking for products or services similar to yours through search engines like Google. If you want to grab their attention and route them to your website enabling SEO is mandatory.
What is SEO?
Search Engine Optimization or SEO is obtaining organic traffic in the search engine results page (SERP) . It’s a method for increasing your website’s search engine rankings.
Whenever the people search for a product or services in the search engine crawls the website. It tries to detect type of information the website contains, looks for words, phrases, documents, images, structure, user-friendliness, etc.
If the search engine detects relevant data lists your site then your website will be listed in the search engine results page(SERP). Customers are more likely to click website link and visit your website if your site ranks higher in the results.
Do you need organic customers to your website? If you are good at SEO then bringing quality customers to your website is very simple.
Why is SEO Essential?
Search results are provided in an ordered list, If the site ranks higher, it gets more visitors. For example, the higher ranked result for a search will receive 40-60% of the overall traffic for that search. The listings after that in the same page will receive much less traffic. Only a few percent of searchers go past the first page of results. Even if we do little improvements in search engine rankings will result in increased visitors and business for a website.
When you reach here you will have a better knowledge on what is SEO and why it is essential for generating organic traffic to your website.